Views "Views" is devoted to publishing
occassional articles and briefs on a wide range of issues
pertaining to the integrated management of business and design.
Articles
The
Role of Design in Polaroid's Turnaround
David Laituri, former Director of Industrial and User Interface
Design at Polaroid, looks at the design of the recent "Polaroid
One" camera and offers up some lessons for design managers.
Strategic
Design Management in 250 Floors or Less
This piece on the challenges to marketing services based on
principles of strategic design management first appeared in
April 2003 as part of the Design management Institute's eBulletin
series.
Information
Design and Information Warfare
Manuel Castells in The Rise of the Network Society, (The
Information Age: Economy, Society and Culture. Volume 1),
writes that media in and of itself is neither inevitably conflictive
nor inevitably cooperative as it depends on its content and
context. It depends on the aims and purposes of those who
control it and on the circumstances of those receiving it.
Strategic
Design Management and the Role of Consulting (Acrobat pdf) Research
carried out between January and April 2002 during the course
of the University of Westminster's Design Management MBA.
The goal of the research was to arrive at an understanding
of strategic design management and discover how external consultants
can and do play a role in its practice within organizations. Download
the Research Report:
