Challenge PANalytical (former Philips Analytical)
has been a successful developer and manufacturer of X-Ray measurement
instrumentation for more than 50 years, with a global presence
in more than 40 countries. Originally a Philips company, it
was acquired by Spectris in 2002. This triggered a host of marketing
and design activities that lead to the new company name and
identity and the need for a revived corporate, brand, and design
strategy that could face the challenges of a crowded, competitive,
maturing market. From the point of view of the web, the site
was very out of date, the last work having been done in 1999.
Solution
• Experience brand language defined
• Linking of customer needs to sitemap and blueprint
• Direct linking of B2B relationship to appropriate site
features
• Introduction of content organisation
• Introduction of content software
• Visualization of design strategy
• Web design partner selection & briefing
• Implementation supervision
• Web design guidelines
Note: This work was carried out as part
of PARK's larger engagement, currently ongoing, involving
multi-brand strategy, management briefings, design guidelines
for multiple customer touchpoints and more.
Visit the site at
PROJECT PROFILE: Client:
PANalytical
Industry:
Science & Technology
Analytical & material test equipment
Agent:
The PARK Network
Services:
Corporate Web Site and E-commerce Strategy
Brand Standards for Web Design Activities
Strategic Design Brief
Agency Selection & Briefing Implementation Monitor
Design Output:
Corporate Web Site
Strategy visualization
Team included:
Brian Gillespie, Frans Joziasse, Arnold VanBezooyen
