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Background
Launched in 1998, Grand Expeditions was founded on the idea that great travel can transform you and the experience should be legendary. Grand Expeditions is a collection of travel companies, each unique in its own right, but with a common vision: provide the world's most discerning travelers with an unforgettable vacation experience. No matter where your journey takes you, you will have expert knowledgeable and friendly guides and world-class service. Companies within the group include Country Walkers, The Moorings, Adventure Network International, and Park East.

Challenge & Solution
For their content management tools, Grand Expeditions chose a specialty third party vendor to develop the application components of the Grand Expeditions online travel service. Our design team was tasked with the interface to the customer experience. One of the greater challenges was adjusting our complete experience design process to include the external vendor. Our team provided information architecture consulting to ensure that the data structure being designed by the vendor fit the experience we were designing. The project also provided great challenges to our new brand design team and a series of interviews were conducted with each of the partner travel agencies to ensure their unique brands were faithfully extended into the new web site. An extensive brand brief laid the foundation for the various experience design responsibilities that contributed to this successful launch. Since the site was essentially 7 or 8 sites in one, flexible templates were critical to maintaining a consistent yet surprising experience.

Visit the site at http://www.grandex.com



PROJECT PROFILE:
Client:
Grand Expeditions

Industry:
Luxury Travel

Agent:
Event Zero

Services:
Business Development Experience Design Mgmt.
Outsourced Design Mgmt.
Team-building
Brand Strategy

Design Output:
Brand Research
Experience Brand Brief
Integrated Web Site Design

Team included:
Scott Finlayson and Leanne Brown, Visual Interface Design; Gary Aussant, Information Architecture; Alex Candelas and Roberta Chicos, Experience Branding; Stephen Kravette, Content and Copy; Sayf Sharif, Design Development

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Grand Expeditions Slideshow
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