Background
As Director of Creative Services my role was to establish and lead a multi-disciplinary user experience design department at this Internet Professional Services start-up.

Results
• The department grew to 30 billable design consultants in three cities with 100% retention over 2 years
• Developed an effective user experience design process that allowed 16 Internet start-ups and 6 established companies to launch new digital businesses
• Identified the core skill sets and hired and supervised all creative services staff
• Integrated the design and technical teams to deliver fast and efficient service
• Established a learning organization within the design department that effectively increased knowledge and continually improved practices and procedures
• Assessed the design needs of prospective clients, communicated the value of design services, prepared proposals, and negotiated contracts
• Delivered design services that included information architecture, visual interface design, design development, personalization, interactive branding, corporate identity, legacy GUI transformation, and network application integration
• Played a central role with marketing in developing a new name, identity, and marketing materials.