Xenia Vilades MBA

Focus within the PARK network
Strategy advice and corporate identity management, especially for non-profit organisations and small firms. Expertise in training and education.

Contact Information
Address: Ricardo Calvo, 16 E-08022 Barcelona, Spain
Phone: +34 (0) 670 299 117
e-mail: viladas@economistes.com

Current Activities
• Independent Design Management consultant and lecturer
• Instructor and head of Design Management at Elisava Design College, Barcelona
• Design Management Institute Advisory Board, member

Work Experience
2000-2001 Elisava Institute for Research and Development in Design
• Head of Design Management Research
1994-2000 BCD, Barcelona Design Centre
• general director (from 1997)
• deputy director
1989-1994 independant business consultant
1981-1989 AITPA (Spanish cotton spinners and weavers trade association)
• responsible of the international promotion programme

Education
• MBA Design Management, University of Westminster, London
• Degree in Economics, University of Barcelona

Ambition
To create awareness and guide the first steps of professionals and organisations into Design Management through training and education, and a specialisation in the management of design in services and non-for profit organisations.

Vision
A strong multinational network is a must in a cross cultural market in which even smaller organisations are competing worldwide and the concept of competition has overran to all spheres of activity.