Jimena Martinez Makondo Research

Focus within the PARK network
A consumer research approach able to turn user needs into applicable tools for product planning and idea generation.

Contact Information
Address: Via Maspero, 26 21019 Somma Lombardo (VA) Italy
Phone: +39 (0) 331 256 331
Fax: +39 (0) 331 256 331
e-mail: jimena.martinez@makondo-research.com
URL: www.makondo-research.com

Work Experience
2003-today Independent consultant
• Started working as consultant for different companies at international level until officially founded Makondo Research, beginning of 2003.
1999-2003 Johnson Controls, Cologne-Germany
• European Advanced Consumer Research, coordinating all research activities devoted to fuel the innovation challenges of the company.
1996-1999 Market Dynamics International, Milan-Italy
• Qualitative researcher
1995-1996 Whirlpool Europe, Varese-Italy
• Advanced Concept Lab defining the research approach for new product development projects.

Education
• Degree in Psychology
• 3 years of architecture studies
• Travelling and reinventing myself : the rest of my educationÉ so far

Vision
To offer "uniqueness" in market research: definitively crossing the boundaries around traditional market research. Being able to address new audiences, or the usual audiences with a new attitude. Also because a very selfish expected benefit in terms of work quality and fun!