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Who We Are
Designing
Business is a global network of design management consultants
specializing in integrating and communicating design, brand,
and business strategies to create innovative customer interactions
and design-effective organizations. Many of our consultants
have both design and business training and experience. This
unique combination allows them to look at the bigger picture
of design in all of its manifestations as it pertains to the
specific business circumstances of each of our clients.
Whether our clients interact with
customers through one channel or through multiple channels
our consultant teams can apply their general design management
expertise and specific design specialty expertise to solving
problems. Designing Business's specific expertise is the design
of digital interactions, especially via software applications,
cd-roms and the web.
Principal: Brian Gillespie
As the name of the company suggests,
founder and principal Brian Gillespie is passionate about
helping clients include design in its many forms in their
quiver of critical strategic business resources. Prior to
starting Designing Business, Brian led the establishment and
management of the interactive design department at successful
Boston e-business design and development house, Event Zero,
and also led the design of numerous interactive business cd-roms
at Vertigo in Cambridge in the early nineties.
In addition to this extensive experience
in the design of digital customer experiences, Brian has an
MBA in Design Management from the University of Westminster
in London.
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